Regardless of whether the competitor threats from extrinsic, or even to ignore the hero in the habit of all is proud watching for risk of collapse. In the Asian market because of the Omega and was stylish and innovative features and ladies diamond rolex watches welcome young people as a "rustic watch brand." Especially in the current crisis affected countries, consumption is very weak, Rolex's loss of market share significantly, Omega, etc. in the Asian market. Although nick. Hayek, he was praised by sea will only be achieved by half - is now in the top 150 global brand outside of Europe Place.

All glory begins at Ho in 1926, the world's first waterproof watch, dust-birth, with the name of HO (Oyster), so-called Ho-Watch, as it is with waterproof back cover imitation of inspiration from the structure of the oyster, with completely closed housing, offer the best protection for the movement. Ho-Watch makes Rolex has become synonymous with waterproof performance. The emergence of the Oyster-Clock is the traditional watch-market challenges, the legend of the opening of the brand. In 1927, Ho-watch with young British swimmer Mese Tues silk · JI Li silk Ederle intact, precise, since the revelation, the swiss luxury rolex watches and the excellence of the close cooperation between the individual event, the pitches and sports adventure activities of promotion activities, also known as last century, the most successful marketing practices.

Innovation and ways to keep up with the 1930s, when other tables factory also made experimental, Automatic, Rolex has been able to research and development for many years, the technology of production, successful in 1931, preemptive other opponents, the Rolex Oyster automatic chain, the vast majority of today's world are expelled automatic table, the use of this technology accepted Rolex. In 1956, weekly calendar type (Day-Date), is the world's first complete display date and week info guard. After Hans Wilsdorf era in decades, even quartz experienced and electronic timing technology shocks, mens used rolex watches always the development of mechanical chronographs, in the early 1950s, has defended with perfect precision timing and excellent water resistance, developed Rolex Professional Watch Series, functionality far beyond simple timing.

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